Etsy begins Team Grants program

April 29, 2008 at 9:50 pm · Filed under Marketing, Street Teams · By JB

Etsy is starting a “Team Grants” program where they will subsidize Team projects such as advertising and special events.

This new program is called Etsy Team Grants and will assist creative, dedicated and energetic Teams with Etsy promos and financial resources. This monthly granted funding will help Teams represent themselves at craft fairs, art shows or other local events, help subsidize team advertising (see the Co-Op Advertising Program for a good model of this) or take part in other opportunities. We also want to give Etsy Teams promos (stickers, postcards, etc) to help spread the Etsy message to their communities. The applications are reviewed monthly and we have a set budget for the hundreds of Etsy Teams, so make your application shine! Here are some tips:

1. Elect one person from your team to be the leader of this project, communicate well with your Team, and have them apply on the Team’s behalf.
2. Make sure to include detailed descriptions of Team promotions and events your Team has successfully completed.
3. Tell us why and how your grant would help spread the Etsy message in the most effective way.
4. Be creative! Let us know how your Team will be creatively using the Grant, or contributing more to it.
5. Make a promise to us that you will document the promotion with photos, blog entries or even video!

Funds are allocated on a case-by-case basis, and the article doesn’t specify which Etsy admin(s) make the choices.

q: How do you decide who gets a grant?
a: We can only give so much each month. We will make decisions based on the activity level of your team, the location and focus of your team (i.e. if we haven’t already subsidized an event or Team close to you geographically, or a Team with a similar reach and market, your chances are better), the number of Team members that the grant will assist, and the overall benefits to Etsy.com.

In the Storque article comments, sarawearsskirts says:

we’ll be publishing the grant winners and a follow up on the previous months’ allocations here in the Storque (and likely, also on the Team pages).

For more information, see this Storque article.
Fill out a Grant application here.

May 20 update by JB
The winners of the first team grants have been announced here

Comments (14)

Etsy Street Teams Pages Redesigned

October 19, 2007 at 10:16 am · Filed under Street Teams · By Lis

In this thread, Etsy admin wonderamy announced,

Last night, we launched a new version of team.etsy.com.

It is not the long-awaited NEW Teams section - but it is an improvement on what was already there, and is a better organized solution while we wait for the expanded future Teams section. Sarawearsskirts and I are busily working on a bunch of guides and tools to help Teams promote themselves and their members’ shops this Holiday season, and the new design will accommodate those offerings.

Your Team profile pages have not changed much yet, aside from the Etsy header graphics being replaced (your team graphic is still there).

There is now an email signup on the front page of the Teams section. If you are on an Etsy Team, please sign up for a weekly email! We want to keep you in the loop with all of the Teams-related updates, tips, surprises and news for the season.

And….there is a letter from us to you about an exciting new Etsy project for Teams that is launching very soon. Click the links under “Etsy Teams and the Holidays” to get the breaking news.

Comments (3)

New updates for team leaders email list

October 9, 2007 at 3:48 pm · Filed under Street Teams · By Lis

In this thread sarawearsskirts has asked for email addresses from street team leaders for a new updates email list:

are you an etsy team leader, coordinator or perhaps an etsy teams superstar?

if you’re the head of an etsy team, please email me at teams [!at] etsy.com with your email address and the name of team you’re representing so that we can get you updates for team leaders.

Comments