Archive for Marketing
August 15, 2007 at 12:46 pm · Filed under Bugs, Showcase, Site Use, The Future · By starrydesigns
RevolvingDork says:
Hey all,
At noon today we opened up showcase sales for the next month. Because of the number of people signing up for the showcase at the same time, it brought the site to a crawl and may have caused some pages to time out completely.
This should be cleared up within the hour as the spots are all taken.
We recognize that site stability is more important than showcase sales, so we are now making plans to move the showcase to its own database so this won’t happen again.
We apologize for any inconvenience this slowdown has caused.
Posted at 12:35 pm, August 15 2007 EST
They are moving Showcase to its own database. Chris read our minds!
If Showcase dates were not charged to your Etsy bill earlier, check again! It should be there now, as per Chris in this thread.
For people having other issues regarding Showcase (for example: charged for 2 spots on the same day), Chris has rectified issues through this thread. You may try posting in there to get his attention.
August 6, 2007 at 11:19 am · Filed under Marketing, Miscellaneous, Site Use · By starrydesigns
Two Etsy sellers (who choose to remain anonymous) took the initiative to create Etsy statistics (daily sales by the hour, listings vs sales by the hour, and top sellers) using Etsy’s API. There has been a small debate in the thread before stellaloella chimed in.
stellaloella says:
Well, this is certainly interesting and innovative. :)
Just to clear up some confusion that’s occurring in this thread:
www.etsytools.com is not affiliated with or endorsed by Etsy.com or Etsy, Inc.
EtsyTools.etsy.com is NOT a member of our staff, just a community member here. They should disclose their other shop name(s) in their profile though to comply with out DOs & DON’Ts. Additionally, advertising services may not be sold on Etsy.
Our API is not yet public for use by third-party developers.
Posted at 11:10 am, August 6 2007 EST
For the curious, check out EtsyTools.
August 3, 2007 at 7:45 pm · Filed under Copyright / Branding, Editorial, Laws & Regs, Marketing, Site Terms · By The Janitor
I’ll be back later to post about this properly, at which time I likely will (but do not promise to) delete this post
- in the mean time, this is the topic:
http://www.etsy.com/forums_thread.php?thread_id=5177569
August 2, 2007 at 10:16 am · Filed under Showcase · By starrydesigns
According to Showcase Gateway:
The Next Showcase spots will go on sale Wednesday, Aug 15th, at 12:00pm (noon) EST. We will be selling the next month of the main Showcase.
This is a reminder just in case you missed it! Good luck!
July 29, 2007 at 12:22 am · Filed under Contests, Events, Treasury · By starrydesigns
If you are curious what the Etsy Teasury Poster Challenge is about, read the original post here.
There are only 3 days remaining for the Etsy Treasury Poster Challenge. So far Etsy has received more than 1,000 entries (with 40% coming from Treasury, and 60% coming from the Poster sketch tool).
If you are still interested, submit your entry soon (before Aug 1)! Instructions are here.
With regards to the finished prints, here is Jared’s response:
There has been discussion about selling these prints. For this contest, we really just want to give them away. There has also been talk about creating a coffee table book with all the entries. Both of these are wonderful ideas, although unfortunately they are probably outside the scope of our abilities at this time. We’ll keep the possibility open for the near future.
Read the official update here.
July 26, 2007 at 4:42 pm · Filed under Marketing · By Lis
The topic of Etsy subsidizing street team advertising has come up in several street team chats (see here and here):
happywhosits asks, will etsy assist street teams with marketing? …
matt: yes … [Etsy] will help with press etc when you are putting on events … we will even help subsidize advertising costs
Etsy admin Matt elaborated further in an email:
There is no official policy per se. we evaluate each request for help on a case by case basis. That said, it is a rare occasion when we are not willing or able to help. This help comes in the way of money, graphic design work, media pitches, advice, and on site promotion.
We have subsidized a number of advertisements for Etsy sellers, but we always judge the benefits and the costs of an ad before committing to a dollar amount.
July 15, 2007 at 2:01 pm · Filed under Marketing, Privacy · By Elizabeth
In this thread, MinuOriginals asks:
MinuOriginals says:
It would be nice if you would do a monthly chart that would show Number of Sales, Number of Items Listed and Number of New Members.
There are so many threads about slow times sales, what are the good months and attracting new buyers.
I think it would help answer some of these questions and I also think it would give sellers a better sense of the growth of Etsy.
Posted at 12:15 pm, July 13 2007 EST
SarahSays, Etsy’s lawyer, replies:
SarahSays says:
Here’s some general information concerning confidential business information.
Confidential business information refers to information whose disclosure may harm the business. In practice, this information may include, but is not limited to, trade secrets, sales and marketing plans, new product plans, notes associated with patentable inventions, business trends, detailed sales, cost, and profit figures, research and development ideas or information, manufacturing processes, and information about potential acquisitions, divestitures and investments.
Etsy must protect its confidential business information. Thank you for you concern and for understanding.
Sarah
Posted at 2:45 pm, July 13 2007 EST
However, in another thread, Quirke points out the link between Etsy’s business privacy policies, and the ongoing issues with privacy issues for its customers:
quirke says:
In another thread someone requested that admin kindly reveal some of their pertinent business stats to see how Etsy is growing.
RD replied:
“We keep sitewide stats on the downlow for business reasons…”
Well, there are quite a few sellers who would like to keep their stats on the downlow for business reasons too.
So, what is Etsy’s transparency in the marketplace? On the “downlow”. Yet so far they expect their sellers *and* buyers to be okay with having their entire selling and buying history open for any random person to see, including how much money they’ve made, when they made it, when their high or low sales periods are, how often they list, etc etc etc.
[edited for brevity; see thread for entire post]
Later in the thread, Admin assures the community that these issues are being carefully considered.
The privacy issue on Etsy continues to reappear in many contexts. Etsy has said they are working on it. My opinion: sooner would be better than later.
July 15, 2007 at 1:42 pm · Filed under Marketing, Privacy, Site Use, UEN Exclusive · By Elizabeth
As we discussed in this post at the UEN, there are some serious privacy concerns involved with completely open buyer and seller history.
That discussion has spread into a situation with repeated edits/deletions to the article about Etsy on Wikipedia.org.
Looking through the history of the edits to the article, Vanessa Bertozzi, from Etsy’s PR department, has edited the Privacy section of the article to reflect more favorably upon Etsy. For example, here are two edits she made, one additive, and one subtractive:
Through feedback, a specific buyer’s purchases can be tracked. There is no option to make any part of the feedback history private again. All items, with their full descriptions, are visible to the internet at large. Etsy errs on the site of an open marketplace in which item prices and other information becomes part of the public record.
Vanessa added the bolded sentence above.
Many Etsy sellers are also buyers, therefore, the previous concerns also apply to them. Additionally, sellers are forced to display particulars of their business accounting to the internet.
Vanessa deleted the bolded sentence above.
However, someone has taken it upon themselves to vandalize the article, rather than dispute the edits Vanessa has been making. In the past three weeks, the “Privacy” section (and only that section) has been completely deleted three times. Two were entirely without comment. One had a comment about the section being “innacurate [sic] and immaterial to the article”. Requests to clarify that comment went ignored.
Someone really doesn’t like the “Privacy” section; but they have no interest in discussing how to fix it up.
Proper procedure for editing an article on Wikipedia is to discuss the edits and the reasoning behind them. Simple deletion of what someone doesn’t like will result only in restoration of the deleted sections.
The UEN will continue to follow this situation.
July 11, 2007 at 2:59 pm · Filed under Events, Marketing, Seller Opportunities · By The Janitor
From the Etsy Team page:
Trying to decide whether or not to join a street team?
Currently a member of a couple teams?
Are you one of our dynamic, fearless street team leaders right now?
Kind of confused about what a street team is?
Excellent! Please join us in the [deleted text] Workshops on Wednesday, July 11 at 10pm EDT. We’ll address questions, share tips from successful street teams, and brainstorm new ideas on what we can all do to make this program the best it can be! Check in on this forum thread for updates and current information on the round table chats. (We moved it from the Chat Room to the Workshop so that more people can attend. Thanks!)
Find out when this is in your local time zone by using this calculator.
July 8, 2007 at 10:33 pm · Filed under Showcase · By starrydesigns
According to Showcase Gateway:
The Next Showcase spots will go on sale Friday, July 13th, at 12:00pm (noon) EST. We will be selling the next month of the main Showcase.
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