Archive for Marketing
April 29, 2008 at 9:50 pm · Filed under Marketing, Street Teams · By JB
Etsy is starting a “Team Grants” program where they will subsidize Team projects such as advertising and special events.
This new program is called Etsy Team Grants and will assist creative, dedicated and energetic Teams with Etsy promos and financial resources. This monthly granted funding will help Teams represent themselves at craft fairs, art shows or other local events, help subsidize team advertising (see the Co-Op Advertising Program for a good model of this) or take part in other opportunities. We also want to give Etsy Teams promos (stickers, postcards, etc) to help spread the Etsy message to their communities. The applications are reviewed monthly and we have a set budget for the hundreds of Etsy Teams, so make your application shine! Here are some tips:
1. Elect one person from your team to be the leader of this project, communicate well with your Team, and have them apply on the Team’s behalf.
2. Make sure to include detailed descriptions of Team promotions and events your Team has successfully completed.
3. Tell us why and how your grant would help spread the Etsy message in the most effective way.
4. Be creative! Let us know how your Team will be creatively using the Grant, or contributing more to it.
5. Make a promise to us that you will document the promotion with photos, blog entries or even video!
Funds are allocated on a case-by-case basis, and the article doesn’t specify which Etsy admin(s) make the choices.
q: How do you decide who gets a grant?
a: We can only give so much each month. We will make decisions based on the activity level of your team, the location and focus of your team (i.e. if we haven’t already subsidized an event or Team close to you geographically, or a Team with a similar reach and market, your chances are better), the number of Team members that the grant will assist, and the overall benefits to Etsy.com.
In the Storque article comments, sarawearsskirts says:
we’ll be publishing the grant winners and a follow up on the previous months’ allocations here in the Storque (and likely, also on the Team pages).
For more information, see this Storque article.
Fill out a Grant application here.
May 20 update by JB
The winners of the first team grants have been announced here
March 8, 2008 at 10:22 am · Filed under Marketing, Press, Profit · By Serena
American public broadcasting service NPR mentioned Etsy in the article “Digital DIY: Web Helps Do-It-Yourselfers Share Ethic.”
Under the header Making a Living from Making Something Unique:
Tens of thousands of small entrepreneurs do just that at Etsy.com, which reported $26 million in sales last year. Etsy’s CEO, Rob Kalin, says those sales came from hand-made jewelry, clothing, bags and accessories.
In the spacious workroom known as Etsy Labs, at the Web site’s Brooklyn headquarters, during Etsy’s monthly crafters’ open house, Kalin runs the numbers.
“In 2007, over 50 Etsy sellers made over $30,000 on the site, and our top seller made over $125,000,” Kalin says. “Our big mission for 2008 is to show that you can make a living making things. Theres a whole world out there for doing something you love.”
In addition to Etsy, several other websites and services are discussed.
Audio will be available later on today here. (For our non-US readers, NPR is primarily a radio station.)
February 29, 2008 at 3:35 pm · Filed under Marketing, Press · By Kate Black
The Martha Stewart Show - Etsy
Originally uploaded by thekateblack.
Rob Kalin from Etsy was one of the guests on Martha Stewart’s Leap Year show today!
The focus was on artwork made by members, including CubistLiterature & DesiraPesta — the shirt Rob’s wearing, The Black Apple — doll & painting, The Sweetest Pea — stuffed monster on the left, and ToyBreaker — screenprinted ties.
February 22, 2008 at 2:36 pm · Filed under Categories, Showcase · By quirke
In this Storque article, Etsy announces that instead of just appearing on the first page of a top category, the Category Showcases will appear on every page.
Dear Sellers,
The Category Showcases now appear on each page when you’re browsing the Top Categories. That means you get more coverage with your Showcase ads than before, since the Category Showcases previously only appeared on the first page. So enjoy and know that buyers will have their eyeballs on your items even more!
Thanks to Halflyng for the heads-up on this change.
January 22, 2008 at 1:20 pm · Filed under Copyright / Branding, Laws & Regs, Marketing, Miscellaneous · By GreenMamba
In this thread, Etsy lawyer Sarah Feingold announces the launch of the much-anticipated ‘Trademark Permissions Program’.
SarahSays says:
Now you can apply to get official permission to use the word “Etsy,” Etsy’s logo, and other marks in your awesome handmade items! I have been talking about this program and now it’s up and running.
Please check out my Storque article for more information!
http://www.etsy.com/storque/section/etsyNews/article/etsy-trademark-permissions-program-this-aint-no-cease-and-de/15/
Thanks!
Sarah
Posted at 10:38 am, January 22 2008 EST
December 19, 2007 at 7:42 pm · Filed under Marketing · By JB
http://www.etsy.com/storque/section/etsyNews/article/survey-says-we-want-your-input/886/
Etsy is doing a survey!
suggest your questions in this forum thread
http://www.etsy.com/forums_thread.php?thread_id=5379549
(if you can still post in the forums, that is!)
December 14, 2007 at 7:40 pm · Filed under Etsy Staff, Marketing, Press · By Serena
Etsy and Matt Stinchcomb are mentioned in a USA Today article, along with more sales figures.
USA Today: “To give a gift from the heart, why not make it yourself?”
December 5, 2007 at 2:11 am · Filed under Geolocator, Gift Guide, Miscellaneous, Showcase, Treasury · By JB
Etsy has changed the links on the “Buy” page.
current links in order are:
Categories
Treasury
Gift Guides
Showcase
Storque Related Items
Time Machine 2
Colors
Time Machine
Geolocator
Suggestions
Connections
Birthdays
Sellers
Featured Sellers
on Nov 22, 2007 the links on the buy page were in this order
Categories
Sellers
Treasury
Colors
Geolocator
Time Machine
Time Machine 2
Suggestions
Connections
Featured Sellers
Showcase
Birthdays
Storque Related Items
November 13, 2007 at 2:16 pm · Filed under Showcase · By Lis
Today Etsy began selling showcases for all categories. You can read more about it in this Storque article.
The showcase gateway, where showcase spots are booked by sellers, now displays the following message:
Please note: items in the Category Showcases must be in the correct Category, or they might be removed. Please see read our Showcase Help Guide FAQ for more info.
November 6, 2007 at 2:06 am · Filed under Features, Marketing, The Future, The Storque · By JB
Sneak Peak of new feature!
In Charles’ “weather report” in today’s Etsy newscast, he mentions Etsy’s promotional campaign for the Holiday season.
Charles says:
“What are we doing to support that effort? Three major things.”
1. Etsy gift guides
2. The buy handmade initiative
3. sending Etsy items to press outlets, so they will include them in their own Gift Guides
Here is a screenshot from the newscast, it looks like a mockup of the gift guide.
I believe these are screenshots from a staging environment on the Etsy office server.
There was no time frame given in th e Etsy newscast as to when the Gift Guide feature will be released into production. It needs to be pretty soon for the Holiday 2007 shopping season.
You can also see the account logged in is Rokali, and the navigation bar is slightly different than the current version in production. There is a separate tab for supplies.
current navigation bar: Buy Sell Alchemy Forums Storque Your Etsy
staging navigation bar: Buy Sell Alchemy Supplies Community News Search Your Etsy
I don’t know if this is also a sneak peak at proposed changes to the navigation bar, or just leftover code in the staging environment that they never cleaned up. The Gift Guides is the only new feature they mentioned in the newscast.
(to see the screenshots full size, just click them)
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