Today admin Matt, together with the Community and Customer Care Teams published an article in the Storque addressing the very hot topic of resellers on Etsy. It outlines the company’s plan for combatting the influx of infringing shops and goods, which will focus on the point-of-entry - or shop set-up - stage.

Dear Etsians,

With the exception of properly tagged commercial supplies and vintage, Etsy does not permit the reselling of items not made by the seller (see the DO’s and DON’Ts on Selling). We take this rule very seriously, and we share your frustrations when we see resellers intent on listing here. We know that this has been a growing concern of late, and we are addressing it as such.

So, what are we doing?

Creating Measures at the Time of Shop Creation and Product Listing
To a large extent, we created this issue for ourselves by defining in great detail what is and is not permitted for sale on the site, but at the same time establishing few, if any, barriers to entry to setting up a shop on Etsy (simply put a credit card on file). There is no doubt that more emphasis needs to be placed at the first point of contact with new sellers. Our focus must be on keeping these products from ever reaching the site. To this end, we have created an internal team that is focusing on developing and building these safeguards, as well as clarifying and highlighting our policies to new sellers who very well may just be confused. We have been following the many good ideas that have been raised in the forums and sent to community@etsy.com, and we are including them in our planning. We appreciate your input, and ask that you continue to share with us.

This will take some time. So…

In The Mean Time
We have also more than doubled the number of our employees who are trained to properly investigate and remove those in violation. The expanded team is already at work. Furthermore, we have taken steps to make sure that banned resellers are blocked from creating new accounts.

Flagging:
A far more robust flagging system is also already underway and will be implemented in the weeks to come. We are confident that it will allow us to handle flagged items and moderation more quickly and succinctly.

We do ask that you do not use the forums as a place to call out members as resellers (see the Community DO’s and DON’Ts). Oftentimes, these individuals are simply confused. Etsy admin need to treat each and every case (which often involve both buyers and sellers) as a private matter. Furthermore, many cases are not nearly as cut and dry as they may seem at first glance. This sometimes means that shops will not always be removed as quickly as we all would like.

Please continue to flag items that you feel do not belong on Etsy. We do fully investigate every flag, and this takes some time. I know this can be frustrating when it seems that there is inaction on the part of our Content Team, but we assure you that flagging does work. Can it be improved? Yes. Are we improving? Yes.

All of these steps are just the beginning. We will continue to work tirelessly to maintain the integrity of our marketplace. Tomorrow September 12, the Chatt with Matt will be on this subject. Please join us in the Treehouse room of the Virtual Labs at 1pm Eastern time. In anticipation of this discussion, we have closed commenting on this article so we can follow all your comments and suggestions in this forum thread