What kind of stats do you think would benefit your business on Etsy? Read about what DrWoohoo has to offer. Feel free to contribute in the thread too.
DrWoohoo says:
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One of the great projects I am working on for Etsy and the Visualization team focuses on seller statistics. The objective is to provide Etsy sellers with the data you need in order to measure – over time – the sales, views and visitors of your shop/listings so that you can, among other things, increase your conversion rates.We have a long, prioritized list of the different types of metrics we would like to capture, analyze and visualize for you – inspired by our past experiences with some of the top Web Analytic companies. In addition, Rob had the great idea of asking you for feedback, specifically: What type of information would you like to see in your Seller Stats page?
To help you along, here is a short list of some of the data we are interested in… but please keep in mind, these are simply ideas at this point and are subject to change:
* Key Conversion Rate: Analyzes a generalized click-stream path that outlines where – eg., Etsy home page, Treasury, etc. – the buyer came from before they made the purchase.
* Sales: Sales for particular time ranges (day, week, month, year) and/or averages for the same time ranges.
* Views: Shop/Item Views for particular time ranges (day, week, month, year) and/or averages for the same time ranges.
* Top Referring Sites & Keywords: List of the top referring sites and keywords used to find your shop/listings.
* New vs. Returning Visitors: The ratio of new to returning visitors to your shop/listings
* Customer Retention Rate: The percentage of returning customers.
Suggestions?
* /Woohoo!
Drew
Posted at 3:31 pm, September 24 2007 EST
September 24th, 2007 at 8:38 pm
* Top Referring Sites & Keywords: List of the top referring sites and keywords used to find your shop/listings.
THIS ONE!!!!
September 24th, 2007 at 10:34 pm
I’m down with this! I wonder if Etsytools.com spurred them on.
September 25th, 2007 at 1:10 am
there’s a thread from awhile back where they asked the same thing then. I hope they reference it along with the new thread. I remember a lot of good points were made.
September 25th, 2007 at 1:25 pm
Suggestions:
Like, how about anything at all?
Thanks!
Hazel
September 25th, 2007 at 4:40 pm
the referrer is the most valuable IMO, if we could only pick one thing from the list, because it lets you know what kind of promotion works the best and can save you money or time if you are promoting in ways that don’t work. I am wondering if they will do it though because it might end up proving that treasuries or showcases are worthless. It’s kind of strange, now that i think of it, that they can sell advertising in the showcase without giving any stats on views or clicks or conversion!
Most places you pay for advertising will give you some stats on how many viewers you will get.
September 25th, 2007 at 9:06 pm
Am I the only person who buys from Treasuries? Seriously, those lists (not the BnR ones which I ignore) have cost me some cash in terms of purchases.
September 25th, 2007 at 9:07 pm
lizzel,
I’m guessing.
*noting how sad we’re here discussing the merits of new functions :(
September 25th, 2007 at 9:24 pm
Soap I buy from treasuries I curate. Once I bought 4 things from sellers I featured in a treasury. Making treasuries is bad for my wallet. :p