Here at UEN we’ve been lucky to receive a tip through our fancy new tips form, and it’s a good one! Information on the Storque has been floating around the forums and Constitution, yet we haven’t mentioned it because (for one, we’re brand new, and also) it’s been hard to get a handle on what the Storque will actually be.

From the forums, we have had a few admin comments from Etsy’s marketing team (responsible for Storque content):

Matt says:

…We do have a press page now [edit: here], but a much expanded one will definitely have a place in the Storque. We needed much more real estate to feature all of the wonderful things the Etsy Community is getting up to.

Matt says:

“Storque” is just a sexier spelling of “stork.” My friend Nick Stumpf and I always wanted to start a newspaper called The Storque, simply so we could use the tagline “Where do Good Stories Come From? THe Storque brought it. (The agreement errors being intentional of course). When I talked to Rob about starting an Etsy newspaper I knew The Storque would finally get its wings. And yes, the Storque is going to be incredibly rad!

Matt, I thought it was some kind of brilliant hodge-podging of “storque” + “question” + “queue” (that would be everyone lining up to buy stuff from our stores), or maybe it was a sly nod to Que, Canada?

Vanessa says:

We’re launching the Storque in a couple weeks. This will be our new online community newspaper. One of the sections will be dedicated to How-tos. It was be sooooo kick-ass if we could collect how-tos from the whole Etsy community and have an online archive!

Sources: Forum Threads A, B, C, respectively.

Well, Anda of Etsy Labs dropped us a line with a few more hints about that kind of thing a Storque could be.

At this point in the Storque’s development, the newsletter looks like it will consist of all kinds of goodies, like admin announcements (swoon), articles and columns, videos and podcasts, reviews and shout-outs, and more. Plus, the Storque will be a convenient place for the press to learn more about Etsy as it grows and develops.

One part of the Storque’s function will be to gather the important news and admin announcements together in one place, since (as we at UEN know well) sometimes finding admin statements feels like searching for a needle in a huge, hairy forum thread. It sounds like the goal of the newsletter is to be useful, entertaining, and to promote community atmosphere at Etsy. Anda tells us that the Storque will give insight into “behind-the-scenes, where-our-hearts-are stuff,” and sellers can never get enough of that!

We’ve also been informed that Storque isn’t taking away from anything else, but actually some of the Storque’s functions will be helpful to the development of Etsy.com. That is a really exciting thought. I personally can’t wait to see how the development of the newsletter can be incorporated into Etsy.com, plus I caught something about everyone having Etsy blogs (could that be related? Full post coming soon), so the future should be very interesting.

Look for the Storque very soon, likely within the next few weeks (but no promises)! Sellers (and perhaps buyers) may want to start prepping turorials for inclusion in the Storque:

EtsyLabs says:

I know there is talk of having a tutorial section in the upcoming Storque newsletter. There will most likely be a form to sign up to create one for it! So yes…get planning and we will keep you posted on the progress of it.

Source: Forum Thread